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Explain the macro environment in which a company operates and the strategical relevant components of the macro-environment in which the company operates

Explain the macro environment in which a company operates and the strategical relevant components of the macro-environment in which the company operates (focusing towards long-term goals).

Identify the dominant and competitive driving forces in an industry. Emphasize how strong the industry dominant and competitive forces. (strategic group, key success factors KSF’s)

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  Macro environment encompasses the broad environmental context in which a company is situated and it is comprised of six principal components: political

  Macro environment encompasses the broad environmental context in which a company is situated and it is comprised of six principal components: political factors, economic conditions, sociocultural forces, technological factors, environmental factors, and legal/regulatory conditions. Another name for these components is the PESTEL analysis: and this analysis can be used