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Description 2019 bodes as potentially the most dramatic year of change to the video content landscape in decades. Among the subscription services projected to be launched within the next 12 months are Disney+, a (potentially) three-tiered platform from AT&T that will reportedly build off the existing HBO Go and DC Universe services, and the long-anticipated original video service from Apple that may be initially limited for access exclusively among Apple devices (I Phone, I Pad, Apple TV). They, along with numerous other still-rumored offerings from the likes of Viacom and Comcast, as well as smaller players, are squarely aimed at siphoning subscribers and time spent from the major incumbents: Netflix, (Amazon) Prime Video and Hulu. (There are indeed other significant players in this space already, including You Tube and Facebook; for the purposes of this first assignment we will focus only on the “Big Three” above. Based on readily available articles from trade and business press about these services, as well as your own (and your friends and families’) personal experiences with these services, which of these do you see as the service that stands to lose the most to the above emerging platforms—and why? Be sure that your arguments include both fact-based evidence (e.g. reliance on third-party suppliers, success/lack of it with originals, potential corporate priorities that may impact their profitability and internal value proposition) as well as relevant personal experience with each platform, its portfolio, utility and personal value proposition)


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