Question 1 (20 marks)
What is (are) the primary target market(s) of each of these two brands? When possible, provide two target markets per brand (a detailed description that can help a marketing professional to identify and properly serve each of these target markets is required). Referring to Figure 7.2 on Page 253 of the textbook, which targeting strategy each of these brands is using?
5 marks for target market identification and description for each brand (2 x 5 = 10 marks)
5 marks per relevant targeting strategy per brand and explanation (2 x 5 = 10 marks)
Question 2 (20 marks)
At which stage of the product life cycle curve is the product category of these two brands? Explain your answer with any available data and provide details about how long this product category has been in the market, the number of competitors, and the type of marketing strategies the competitors are undertaking to remain competitive.
10 marks for stage identification
10 marks for a relevant explanation
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