How do I complete a external evaluation of Macy’s based from my previous papers utilizing Australia as the country for expansion using the weighted scores from my internal factor evaluation from my Week 3 and the country competitive profile matrix I completed in Week 5 to guide your decision-making. Briefly explain your decision, and also summarize the internal factors that will influence my external factor evaluation.
Conduct an external factor evaluation (EFE) including at least 10 external factors related to the country or region selected. Refer to your SWOT analysis from Week 3 for the opportunities and threats you identified.
Examine the geopolitical factors related to the expansion considerations.
Examine the economic factors related to the expansion considerations.
Examine the cultural factors related to the expansion considerations.
Explain how the highest weighted scores from your EFE will influence your decision-making related to expanding into that country or region for your organization.